Just as we approach the beginning of the Spring retail season, come to the end of next winters sell-in to retailers and remain bogged down with readying new prototypes for next Spring, its time to start thinking about winter again. 3 seasons in one week, is a very common occurence in the ME offices.
So its back to magic wands and that big melting pot of ideas to conjure up another hopefully successful range of products. So how do we do it? Well its a mixture of things, lots of time spent analysing feedback, sales reports and spreadsheets, monitoring feedback from the field, whilst keeping one eye on what other things are going on in the market and then some good old fashioned inspiration and time spent playing with existing kit thinking how we will make it better.
So where are we heading for AW2010/11, well we can't give all our secrets away just yet.....
