Well its been a long and busy week at Mountain Equipment's offices this week as we launched our product line-up for Spring / Summer 2010!
Obviously we cant give too much away at this early stage but we have some completely new ranges of sleeping bags, a couple of new tents and lots of new technical clothing for next year. It is now upto our sales team to convince the retailers to buy it and if all that goes to plan you will see it in the shops from the end of February next year!
And it has been one of our busiest summer launches ever. With distributors and agents from across Europe and the world attending including Germany, Norway, France as well as further afield places such as Korea, Japan and Taiwan. An awful lot of nationalities and different markets in order to please and look after.
Everything kicked off on Tuesday evening with some business updates followed by a marketing presentation. The latter part is a fantastic round-up of the past 12 months activity; looking at all the editorial coverage Mountain Equipment has received, awards our products have won as well as a chance to focussing on what our sponsored athletes such as Dave Macleod have been up to.
Wednesday was then the big day, a whole day of product presentations starting at just after 9am and lasting until just after 6pm - a huge number of products to run through and I for one was very glad to be able to have a beer after all that talking.
And Thursday was the chance to digest it all, for our distributors to decide what products they will range in their countries and for us to start the huge task of pulling together final editions of the new workbooks and start planning for the sales campaign and tradeshows.
And when all of that is over we can start working once again on the new Winter 2010 ranges, which are now well underway. It never stops......
